Are you a new or aspiring entrepreneur?
Join American Family Insurance brand ambassador Kathy Ireland to discover the secrets to building a powerful brand that fuels your small business dream. From starting a purpose-driven business to staying competitive and connecting with new customers, this 5-part video series is the perfect place to grow your capabilities and confidence as a brand-minded business owner.
Brand Building for Small Businesses with Kathy Ireland:
Defining Your Mission and Vision
Every great brand starts with a powerful purpose. Dive into Chapter 1 of Brand Building for Small Businesses with American Family Insurance brand ambassador Kathy Ireland to learn how to create a mission and vision that kickstarts your entrepreneurial dream.
Brand Building for Small Businesses with Kathy Ireland:
Identifying Your Target Audience
Who is your customer — and what makes them tick? Discover smart strategies for identifying and learning from your target audience in Chapter 2 of Brand Building for Small Businesses with American Family Insurance brand ambassador Kathy Ireland!
Brand Building for Small Businesses with Kathy Ireland:
Building Brand Awareness
Crafting your identity is one of the most exciting parts of starting a small business! Jump into Chapter 3 of Brand Building for Small Businesses with American Family Insurance brand ambassador Kathy Ireland to learn creative techniques for establishing a unique and memorable personality in the marketplace.
Brand Building for Small Businesses with Kathy Ireland:
Developing a Strong Brand Identity
It can take 5-7 exposures for someone to remember your brand. Discover the secrets to growing healthy brand awareness for your small business in Chapter 4 of Brand Building for Small Businesses with American Family Insurance brand ambassador Kathy Ireland.
Brand Building for Small Businesses with Kathy Ireland:
Brand Innovation and
Staying Ahead of the Curve
In today's competitive marketplace, how can you stay ahead? Join American Family Insurance brand ambassador Kathy Ireland for the final chapter of Brand Building for Small Businesses to explore how to spark innovation, inspire collaboration and champion an entrepreneurial mindset to help grow your business dream.
